Recruiting Our Oilfield HUB VIP Team
In 1992, the US Olympic Team featured something that had never been done previously. Not only did they send the best athletes available from their country to compete against the rest of the world, but for the first time the basketball team was comprised of professionals. It was known as the Dream Team. All the best players from the NBA, highlighted by Michael Jordan, were collected with the purpose of completely dominating the competition thus virtually guaranteeing a gold medal. It worked!
In 1998 the NHL got in the game and also allowed their best players to participate in the Olympics for the first time and we all know how that has worked out. Every four years the Olympic hockey tournament takes on a life of its own. As a patriotic country and avid sports fans, we are fully engaged as the debate over every nuance of player selection rolls on for months. Then as the games are telecast, we dissect and pontificate over each period and play as if the merits of the entire country depended on the final result. Failure is not an option!
This Dream Team effect has created a VIP following to which the individual members of these teams are exalted to new heights in the lexicon of their specific discipline. This results in privileges and notoriety that otherwise would not materialize in the same fashion if not for the players inclusion on the squad.
At Leadstone Group we are putting together our own VIP Dream Team to showcase and promote the talents of select energy services companies to key decision makers, the buyers in the oil and gas industry. We call these VIP clients our Oilfield HUB Advocates. The definition of an advocate includes; recommend publicly those with something to say. That’s what this program is all about. We’re actively looking for companies that are extraordinarily good at what they do, but also are not afraid of being vociferously verbose, consistently deliver and honestly earn the fact that they are that good.
Effective marketing means successfully telling your story and building your audience with those that are in the energy business looking for what you offer. Oilfield HUB Advocates are working in lockstep with us, as partners, to utilize the suite of integrated marketing and supply chain services that Leadstone Group has introduced to the oil and gas industry. These tools are designed to help bridge the procurement and communications delta that exists between buyers and sellers. Our mission is to help these companies deliver content to showcase their value proposition to Operators and EPC/EPCM’s who have turned to the HUB to help them manage their preferred vendors and field operations more effectively. The value of being a part of our VIP Dream Team is marketing ‘exclusivity’ in your product/service vertical and direct involvement in our live presentations and training sessions to Operators, each geared toward illustrating a better way to manage and do business more cost efficiently with their vendors.
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November 16, 2014
![]() Dave O’Connor |
Get in touch with Dave:
dave.oconnor@leadstonegroup.com (403) 910-4172 |
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