The HUB’s Rules of Engagement

What’s Your Game? 

In the services sector companies range from small one man shows, to multi-national organizations. The same can be said about our clients who have made the decision to incorporate Oilfield HUB into their sales and marketing strategies.

The Engagement Benchwarmer!

First, we have the ‘I’m from Missouri’ toe dippers club. These companies really aren’t that big into the marketing game, if at all, outside of their own website and kind of want to take the HUB for a spin before they dive in with both feet. They like the idea of belonging to the Oilfield HUB online business community and are happy to be completely passive and wait to see what inquiries might come their way.

 

I’ll Play In The Game If You Do!

Second, we have the ‘my client made me do it’ tribe. These companies jump on board as their client is planning to, or is activity using the supply chain tools in the HUB to better organize their field projects and to manage their procurement covering sourcing inquiries, bid requests and authorized orders. Still somewhat passive, but more than willing to work with their clients to process orders and bids through Oilfield HUB.

The Engaging Vuvuzela Blower: Can You Hear Me Now!

Next, we have the ‘I’ve got to get our name out there’ new marketers class. These companies see the need to grow their business and want to look at adopting some marketing initiatives, including the HUB, to help get them started along this path. They appreciate the need for marketing and its potential value to their business, but just haven’t devoted the time nor resources to weave this into their business practices.

 

Lets Go For The Long Haul, Put A Ring On It!

Last we have the ‘I get what you’re putting down’ let’s make it happen group. These companies totally understand the value of marketing and have made it a core aspect of their ongoing sales and marketing strategies. They are intrigued by the integrated marketing approach associated with the Oilfield HUB online business community, and are ready to engage with us at several levels to tell their story, augment their lead generation efforts, and convert more opportunities into closed sales.

Regardless of which company you are, there is a home for you in the HUB. That said, we believe marketing at any level is all about relevance and repetition. We too understand the importance of having engaged customers helping us grow Oilfield HUB from within, while at the same time helping our customers realize all of their marketing aspirations and growth potential.

So now it is up to you to decide which Oilfield HUB client you want to be. Our version of Integrated Marketing means just that…Integrated. If you want to be passive and stand on the sidelines and watch the action by all means, that’s fine with us. Just don’t complain when the quarterback that just threw the winning touchdown in overtime goes home with the hottest cheerleader. He was engaged in the game and made it happen. To the victor go the spoils.

The HUB’s Rules of Engagement

1) Integrated Marketing Program
2) Prospect HUB Lead Generation Initiative
3) Orders Dashboard
4) Oilfield PULSE Ads / Advertorials
5) PULSE Interactive Digital Content Marketing Channel

Our rules of engagement are like a roadmap to superior marketing strategies for your company. Oilfield HUB is not the answer to you getting more bids and orders from operators on its own. Do you really think it is possible to spend less than $2,000 on a microsite and suddenly the order tap is turned on to net you millions in return…everyone knows that even the suggestion of that is bullshit. When was the last time you could say your company website delivered substantial business just because someone found you on Google? Oilfield HUB is a tool for you to use to get attention. If you choose to not use the tool properly then your results will be random and sporadic at best.

The resources available at Leadstone Group are there to serve your needs, but we cannot possibly chase everyone. We have the right game plan to get you results in the form of orders when you participate in our Prospect HUB. Many of our engaged clients are enjoying the success of the program now! But…like Tom Cruise in Jerry Maguire so famously implored Cuba Gooding Jr….”Help me to help you”…we can’t help you until you commit to the program and work with us. Every month we are attracting the attention of 4000+ oil and gas decision makers and influencers with a variety of marketing tools designed to educate the industry that we have a better way. Take advantage of this momentum and get in the game. Don’t stand on the sidelines.

We have a home field advantage…you decide how you want the game to end.

March 19, 2015

Dave O’Connor Vice President – Sales Leadstone Group Inc.

Get in touch with Dave:                                             dave.oconnor@leadstonegroup.com       (403) 910-4172