Searching for Products and Services – Have you been past page 1 on Google lately?
In my last Blog post I wrote about how our Operators (Exploration and Production) and EPC/EPCM (Engineering, Procurement, Construction, and Management) clients are using Oilfield HUB to manage their preferred vendors and organize their preferred vendor lists. Using building a new home as an analogy, this is like forming and pouring our concrete foundation to take advantage of the other tools the HUB has to offer, such as:
- Manage their preferred vendor list. (Read More >>)
- Search for products, services and people.
- Organize their field operations for wells, projects and orders. (Read More >>)
- Centralize their sourcing inquiries, bid requests and authorized orders. (Read More >>)
After all, you can’t build a house on swamp water. Operators need to have a solid foundation as to who are their go-to vendors, and for each of those vendors, who are their go-to contacts. This makes life in the field and purchasing departments so much simpler when Operators are sourcing their services, supplies and rentals.
In this post, I am going to cover off how Operators are leveraging the Preferred Vendor Manager tools in Oilfield HUB to access, in real time, the treasure trove of information energy services companies are managing and making available to promote their products and services in the HUB.
But what does this mean for the energy services companies who are always looking for that next new customer, sourcing inquiry, bid request or authorized order? It’s a constant struggle to get found on the Internet and an even bigger concern to ensure your customers are totally familiar with, and have access to, all of your products and services when they want or really need to buy! We call this the zero moment of truth.
Operators, on the other hand, get frustrated with Google when they need to search for a product or service beyond their go-to vendors, and rather than heading to page 2 in the Google search results, they constantly try to refine their search parameters to find what they need. More frustration, than results. We often refer to page 2 of Google as the place everyone goes to hide their dead bodies! Who goes there? Not many, and not often! And when you’re fortunate to land on the right page 1 search results you still then have to sift through several items that have absolutely nothing to do with the oil and gas industry. More search frustration sets in.
In steps Oilfield HUB, with a winning alternative! An industry specific search capability for products and services customized to the Operator’s preferred vendor preferences. Perform a HUB Search for complete service company details, unlimited product listings, people to contact and their locations/service areas. HUB Search results are available across the Operator’s entire company, down to and including their field and contract personnel. Here’s a few ways our Operators use the HUB Search capability to find and source your products and services:
Who are our mud companies? The HUB Search results display the Operator’s go to mud companies, ranked in order of preference.
Who’s our #1 go-to vendor?
HUB Search ……. Pinnacle Drilling Fluids!
We need assistance on a directional drilling well. The HUB Search results display the Operator’s preferred vendors who provide direction drilling services along with pre-defined company ratings.
Who’s our 5 Star service provider?
HUB Search ……. Millennium Directional Service!
Who can manage this drilling project for us? The HUB Search results display every vendor who offers project management services with the Operator’s preferred vendors at the top of the list.
Who should receive our sourcing inquiry?
HUB Search ……. Pajak Engineering!
We’re looking for a list of vendors to fabricate our new pressure vessel design? The HUB Search results display all of the companies in the HUB who supply fabrication services.
Who should receive our bid request?
HUB Search ……. Plains Fabrication!
I need to source a torque anchor today. The HUB Search results display all of the vendors who can supply torque anchors organized first by all of my preferred go-to vendors.
Who should receive my authorized order?
HUB Search ……. Evolution Oil Tools!
Our Operator and EPC/EPCM customers no longer have to look beyond Oilfield HUB to source new product and service providers, to deal with their go-to vendors, and to find out everything that you do. They have abandoned random searches on Google for industry-specific HUB Search results.
So if you’re not on Oilfield HUB, where can our Operators find you?
November 18, 2014
 Kevin Turko
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Get in touch with Kevin:
kevin.turko@leadstonegroup.com (403) 537-6561
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