Top 3 Reasons to Join Oilfield HUB

I was asked yesterday, by a rather large prospective customer, “what are the top 3 reasons energy services companies join Oilfield HUB?” After 3 years in the HUB sales trenches you would think the answer to this question would have easily rolled off my tongue, but it didn’t! I wondered if it was just my sales instinct to tailor the answer to what my prospect wanted to hear, or if the top 3 reasons why a company joins Oilfield HUB are always a little bit different in the eyes of our potential new customer, the buyer of our service.

When you are put on the spot in sales, your immediate reaction is to defer to your comfort zone, that being one of the many tangible service features the HUB has to offer. Is it the public or private microsite? Is it the unlimited listing of products, services, locations and people? Is it being able to easily respond to incoming sourcing inquiries, bid requests or authorized orders?

My prospect asked me to jot down the top 3 reasons so she could pass them along to her team. She was certainly intrigued by our call, she was interested to find out more, and most importantly for an old sales guy like me she expressed interest to carry on our discussions on a follow-up call. So I set out to quickly drop her an email but stopped in my tracks to ponder which top 3 reasons I was going to provide. For the answer, I decided to go to our Headline posts on our Leadstone website. Several of our clients have been kind enough to share their insights on what attracted them to the HUB, why they decided to buy, and of course, the value they expected to achieve by participating in the Oilfield HUB online business community. A common theme did emerge! So here, from our client’s perspective, are the top 3 reasons why they decided to join Oilfield HUB.

 

Reason 1 – Tell Their Story

What is your purple cow? What makes your services company stand out from all the rest. Many of our clients want to tell their story and are looking for better and more ways to do it. Oilfield HUB does not replace our client’s websites, instead their HUB Microsites are an extension and enhancement to their digital marketing reach. The HUB is the only industry brand which is supported by its own monthly magazine [Oilfield PULSE], the voice of the Oilfield HUB community, and an industry-specific content marketing channel [PULSE Interactive]. Both of these services are at the disposal of our clients to tell their stories, to optimize their content marketing action plans and to amplify their brand, and ‘purple cow’ message through the syndication of their industry articles and lifestyle stories.

 

Reason 2 – Build a Bigger Audience

Here’s our motto. Grow the HUB from Within! Our goal is to turn 100 of our top customers into Preferred Vendors for Life. What does this mean? Our energy services companies are arranging meetings for us with their E&P and EPC customers and prospects to introduce and adopt Oilfield HUB.   The more buyers we collectively bring to the HUB, the bigger the audience. It’s a strength in numbers thing. Everybody wins! We reward our clients with marketing perks for meetings held and a free ride in the HUB for every closed opportunity. They win, through heightened exposure to potential customers and increased traffic to their flagship products and services, through new upsell opportunities to existing clients, and through cross-selling to gain a bigger share of their customer’s wallet.

 

Reason 3 – Lead Generation

Connecting with new customers and nurturing existing relationships is a vital aspect of the sales cycle. If you’re an energy services company, your other goal is to get onto as many preferred vendor lists as possible. But is that enough? Just being on a list doesn’t automatically result in new found sourcing inquiries, bids and orders. Being included on preferred vendor lists is an all important first step, but being in your customer’s face 24/7 when they are actually making the decision to purchase a service, supply or rental is even more important. The HUB provides our clients with the opportunity to connect and get noticed more frequently with new customers, and the inside track to dive deeper into existing relationships. When industry buyers have their finger on the Source button in the HUB, it’s like having a virtual salesperson by their side, with all of their vendor’s pertinent product information at their fingertips. And for the more ambitious marketing souls, the HUB offers access to SharpSpring marketing automation tools to improve their lead generation odds, increase sales and measure the ROI of their sales and marketing efforts.

 

Are these your top 3 reasons? Perhaps, or perhaps not! So why is your company looking at Oilfield HUB? At Leadstone Group, building your business is our business.   Where does your company currently stand from a sales and marketing standpoint? Get involved with the HUB, and let’s tackle your top 3 reasons as we grow Oilfield HUB and your business together!

December 24, 2014

Kevin Turko CEO Leadstone Group Inc.

Get in touch with Kevin:                                                         kevin.turko@leadstonegroup.com       (403) 537-6561